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Life As I Know It

no rules, probably a lot of pictures of kids, and the occasional rant about whatever I want to rant about.

Monday, August 14, 2006

Talk about marketing to a specific person


I LOVE the ad campaign for the Mini-Cooper. Whether it's the cool and inventive print ad, or this time-sucking and thoroughly engaging viral toy, these people know how to brand.
Posted by dp at 8:07 PM

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