10,000 secrets

Check out this cool ad for the book POST SECRET. It's a book by the guy that invited people to send in their own personal secrets. He received thousands upon thousands of submissions, and the fragility, honesty and emotion is astounding, imho. It's amazing to see just what sort of things came in to a complete stranger - people obviously feeling more comfortable sending these to someone they don't know. While I'm sure that some folks had friends or family they could tell, and that many of the things were secrets only in their unspokeness, it's a powerful testament to the power of confession.

Oh yeah - the music is "Breathe Me" by Sia, a fantastic artist in her own right as well as with the ultra-cool electronica collective Zero 7.