being a mac fan i was of course skeptical of the new pc commercials, but here's one of my favorite cranks, bob lefsetz, to debunk the commercials. For the uninitiated, bob lefsetz is a music business thinker, gadfly and blogger. while he can be gruff and given to an abundance of hyperbole i find a lot of truth in what he writes, though i still can't figure out his love for modern country music. don't hold that against him. his posts on the music he loves are as passionate and indulgent as they come. here's a short burst on lying to customers:
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Stop lying.
The Web has a zillion sleuths just waiting to be activated, like that worm on your computer delineated on "60 Minutes" last night (http://www.cbsnews.com/stories/2009/03/27/60minutes/main4897053.shtml), (PC-only, in fact), in order to verify the veracity of your statements.
Latest example?
Microsoft's new "Laptop Hunters" TV campaign, in which an uber-attractive girl professes she's not cool enough to buy an Apple laptop and goes for a cheaper Windows machine.
Within moments, it was revealed that "Lauren" was not an average person, but a member of SAG (Screen Actor's Guild) recruited from Craigslist (http://www.tuaw.com/2009/03/30/some-thoughts-on-the-new-microsoft-ads/)
Then, it was revealed that the computer she purchased was an old model (http://www.pcmag.com/article2/0,2817,2344017,00.asp) with bad reviews: http://blogs.computerworld.com/microsoft_apple_pc_wars_advertisement_crispen_porter_get_a_mac_ads_ballme
Then a Mac user offered to GIVE HER his own Apple PowerBook so she could see what she was missing: http://i.gizmodo.com/5187031/lauren-we-have-someone-whod-like-to-talk-to-you
In other words, if you think you can pull the wool over the public's eyes, with your lame excuse denying the truth, you're wrong. The twenty first century is about transparency. Reveal the facts, admit the truth and move on. People today know life is complicated, mistakes and failures are part of the game: http://www.nytimes.com/2009/03/29/magazine/29wwln-lede-t.html?ref=magazine
http://www.youtube.com/watch?v=EIS6G-HvnkU
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